Followers: Influence vs Engagement

Small bloggers, yay!

TheDailyEverything was not my first attempt at blogging. I tried 2 other blogs before I created this in January of last year.

My first blog was called Pastel&Cream and it was a beauty blog. I reviewed and chatted about what I thought other people wanted me to say about products and most of the time, I tried too hard. It didn’t last. I became obsessed with how many likes I received on a picture and got down when I compared myself to other bloggers who had super professional looking Instagram pages and knew I would never be like them.

I then tried a blog centred around my experiences travelling too and working for Walt Disney World in Florida. I even ventured into YouTube with this one. I liked it, but there was something missing. I felt like it was not the type of content I wanted to be writing and I was not committed to it.

One thing that has never wavered, is my passion for blogging. My two previous blogging adventures were really good practice to see what felt good, what style of writing worked for me and helped me truly understand what I wanted to share with the wider blogging community.

I’ve found my groove with TheDailyEverything. I do this for me. I write the content I love and I actually find it a privilege to write down my thoughts and opinions and have other people read and comment on them!

It also amazing to do this in return. I have spoken about engaging with content I love at length in ‘Giving up the Mindless Scroll’; but there is nothing better than engaging with a creator that has created content that they are clearly incredibly passionate about.

All this in mind, I want to talk numbers.

Followers, buying followers, follow/unfollow…

Likes, Like Bots, followers vs likes…

I know, I’m lost too.

In the grand scheme of the LARGE blogging world, I am probably below micro-blogger. A term that does not necessarily give me any type of feeling both negative or positive.

However, three blogs in I have recognised that the thing that means the most to me, is that the profiles who follow me on this blog or on social media, are an authentic audience who have chosen to follow because they genuinely like my content.

The whole situation got me thinking the other day and I broke it down to comparing it to a friendship group…

Is it better to have a small group of really closer friends or loads of friends who don’t engage or connect with you as much?

I do not have the answer but I find it an incredibly interesting concept.

In a creative world where someone can quite literally buy their following, is that right or would you personally prefer to have a smaller ‘follower metric’ but a more authentic engagement?

Leave your thoughts below!

R x

Images by @STIL from

33 Replies to “Followers: Influence vs Engagement”

  1. I’ve had many blogs in my life, but this one is the one that I’m sticking with. I thought it was weird that there were blogs who’ve started after me, that have accumulated hundreds of followers already! But their engagement was quite low, and I think I really would rather build a dedicated following, than to buy my followers as well. It’s hard to tell on wordpress what’s real and what’s fake.


  2. This is an interesting post.
    I think I would prefer a genuine audience, and I am sure a lot of people start out like this. I guess the more you engage with others the more of a positive effect it will have on your engagement and amount of followers?

    Aimsy xoxo


  3. I think it’s better to have small group of really closer friends who actually engage and connect with you. Having a small blog, I feel I connect with my audience and they know me more personally, my views may not be the highest but my audience is very loyal


  4. I definitely don’t agree with buying followers in the slightest! Honestly, if you’re getting no engagement on anything but have 200k followers, what’s the point? It’s so obvious to everyone as well! I think I’ve got a decent following now but I’ve always been quite fortunate with engagement and I love it. In the grand scheme of it all, I’m a pretty small blogger but I love the followers I have gained and the blogger friends I’ve made! Although I don’t think there’s anything wrong with caring about numbers either; I love seeing a growth xxx

    Liked by 1 person

    1. That is such a good point! It’s so interesting when you see a 10.5K following and then like 186 likes on a picture on Instagram, where is the balance?! Numbers are so useful to track performance but it’s so easy to become wrapped up in views!!!

      Thank you so much for reading and commenting xx

      Liked by 1 person

  5. Tough one! I too would count myself below a micro-blogger whatever that term may be so of course sometimes I get frustrated when I try so hard and seem to get nowhere with my following. However, I have a few bloggers, who I would love to meet in real life, engage a lot with my content and that feels really satisfying and in a lot of ways so much better than a load of people who barely like one photo! p.s. I love The Daily Everything Blog!! xx


    1. Yesssssss I completely agree with this!! I got frustrated at the beginning where I felt like I was reaching out to everyone and getting nothing and then I realised that’s the total wrong mentality to have. We should comment and reach it because we genuinely love their content!
      I love your content and we represent the micro bloggers hahaha 🙌🏼💕

      Thank you so much for reading and commenting xx


  6. The huge buying of followers I really disagree with. It’s got crazy in the last year and I just don’t get how people can be so blatant and blasé about it and still get amazing campaigns. If me never buying or using a bot means I’ll never get to blog full time, at least my integrity will be in tact!


  7. Brilliant post on a really important topic. I definitely would prefer a smaller audience that I really knew and was engaged, than loads of followers who I didn’t have a connection with. I always think that if you write or photograph what you are passionate about, you will always find likeminded people to interact with


  8. So this is an interesting one — as someone who works in social media professionally I think this one is kind of a catch 22. While I don’t agree with the follow/unfollow thing; it can sometimes be quite difficult to keep up with liking and commenting and therefore a bot can be useful.

    In terms of buying followers, there are many people who Instagram for work and sometimes companies will not work with influencers who have smaller followings and some influencers will buy followers for a bit of a leg-up. Is it the right thing to do? Maybe not. Do people do it? Of course!

    Social media has become so ingrained in our lives and there are so many that do it as a full-time job, whether they work for a company like myself or if they are an Instagrammer by trade. I think smaller influencers sometimes get discouraged at not gaining likes, comments, or follows as quickly as they like and therefore turn to practices like follow/unfollow, bots, and purchasing followers.

    It’s all so confusing! But –as a very small micro-influencer myself– I can say I just put up content I enjoy and then let the universe take its course.

    Great post! x


    Liked by 1 person

    1. Thank you so much for this comment and it’s so nice to hear from someone who works on the ‘inside’ and to get your views. I guess it’s just what that person is in it for, and you’re right I can see how it can be super disheartening.

      Thank you so much for reading and commenting xx


  9. I tried blogging about my Disney College Program at Disney the first time I went and I was so hyped and then I realized… THEY DONT EVEN LET US SLEEP LET ALONE FIND TIME TO BLOG or hell make dinner lmao! The second time I tried to casually blog but I found I was stressing too much about blogging, my schedule and finding time to sleep. I wanted to blog about my DCP so bad but I just… didn’t have the time. By the time I went part time I was just so damn tired lol! And now that I’ve moved out of Florida I wish I had just sacrificed sleep and written the blog posts.

    I’ve been blogging since 1999 and so much as changed in all of these years. It never use to be about numbers. Or even who has the prettier pictures. And somehow it turned into that. My first actual blogging world blog was a beauty blog where I made a ton of friends but now, almost 10 years later it feels like blogging isn’t about making friends or even showing the world who YOU are, it’s about numbers. And I love and hate that all at the same time.

    I always think about making new blogs and fresh new starts but ah, all that work.


      Hahaha, absolutely love that and you’re so right. Like I had time after a 12 hour back shift guarding at Coronado Springs to get my Mac out and do a wee post haha.
      I think as long as you are writing about, that’s what matters! You should LOVE your content! 💕

      Thank you so much for commenting and reading xx


  10. I totally agree! It’s best to have a few followers that engage with you rather than 14k who don’t, or be part of instagram pods just to boost your likes & comments… I think companies are starting to see that too, which is great 🙂



  11. This a very important thing to be discussing. The difference between influence and actual engagement can be huge. I think it’s best to have a small number of people who actually value what you do over a large following who don’t really care!


  12. I love posts like these that talk about all the behind the scenes stuff. It’s sad that people have to buy numbers just to keep up appearances 😔 I’m not judging them cause some people do it as a start to make others feel more inclined to follow because let’s face it many people pay attention to numbers and some companies do. But I think people forget what’s most important…engagement. More and more companies have been paying closer attention to this and that’s the best thing. Also it’s fun to have interactive SOCIAL accounts lol it’s what they’re made for either way. Great post hun! 👏🏽💕

    xx Lena |


  13. I always always always would prefer a small group of close friends. The more genuine connections I can have in my life the better, but having a genuine connection seems to only come with a small number of people who are also looking for the same thing!

    I love this comparison to blogging and I am loving my small little community a lot more now. Thanks for this reminder!


  14. As a new blogger, I am currently struggling with the same problems you struggled with at first. I recently changed the theme to my blog, and I love writing about my new topic. Thanks for much for sharing your experience! Great post.


  15. I coud not agree with you more. I was just having one of those mornings, thinking “man, I worked so hard on this blog story, but nobody really commented on it”, but my husband gently reminded me that I have to earn traction and action from genuine readers over time and that Rome, of course, was not built in a day. I think this goes in line with what you’re saying about “small wins” – consistency and doing what you’re impassioned with will take me to the top, just as it did for you with your newest and most refined blog. And I can also say that I am really not a fan of the whole follow/unfollow experience that social media leads to. I am not about the numbers game, so I am happy knowing that the 500 or so folks who follow me on all of my pages truly like my work. 🙂

    Best, Jess ||


  16. I love this. It’s true. Every single word. It’s no secret that it’s a numbers obsessed industry. But it’s also no secret that people with smaller followings also have a more engaged audience most of the time. I love scrolling through my comments section and recognising the names of almost everyone there. It feels like a real community. I love the friendship group analogy too, that’s a great way of describing it. x



  17. I understand this sooo much. As a relatively new blogger, I was so confused how someone I started following a few days ago already had gained hundreds of followers over the course of a few days when they didn’t even have much content. Great post!


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